The Porsche Century E-Bike is a concept vehicle under the imaginary brand of Porsche Cycling. An electric assist road bike designed for the urban commute, the Century features innovative signal lights and an integrated user interface. The Porsche Cycling Century E-Bike redefines what it means to commute, while advancing electric micro mobility adoption for a more capable and sustainable future.
Team Members: Joel Fleming, Joseph Nixon, Daniel Nixon, Sarah Haymans, Vaishu Merugu, Caleb Platt
My contributions: User Research, Brand Identity Development, CMF design, Environment design
Awards & Honors: 2021 IDEA Awards Finalist
Design Process
Project Video
